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Digital Marketing Trend in 2021

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Year 2020 has seen an upheaval in almost every sector of the business because of Covid-19. In spite of all the odds and hardships faced by businesses and people, Digital marketing managed to survive.
E-Commerce business also saw a steep nosedive but not as much as the local and physical markets because most of the people preferred staying at home and buying from online store rather than risking their lives exposing to the COVID-19 virus. This way Digital Marketing proved to be saviors for online business. Now that 2020 has gone by and 2021 has come, digital marketing will be playing a great role in promotion and growth of business.

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New Trends has emerged during the course of the time. Marketing automation, user-generated content and social e-commerce is going to be new trend in year. To prepare yourself for new time, we have gathered 5 insightful analyses which will give you an idea why you should go for these 5 new trends in year 2021 for
If you want to learn Digital Marketing training or you are looking for Digital Marketing company in Kolkata, it will help your to take your decision .

1) Marketing Automation

Automation is a thermology which is used when most of the tasks are performed by the machines rather than the human being. Automation has entered in every sector of our live. Marketing automation will be dominating the digital marketing in the year2021 as well. If you want increase productivity and efficiency of the marketing campaigns to beat competitor and grow sales, you have to learn and implement these things into your business.
Now the social media posting, managing campaigns and keeping records of ROI, all can be handled by automation. It not only enhances the tasks but also it provides a more personalized user experience for your customers and clients.
Marketing automation gives you several advantages, from saving time, to lead generation to shortening sales cycles.
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Looking forward further into 2021, we can definitely expect further enhancements in marketing automation. That way automation which is a bit costlier at early time, will slowly be available for lower prices and become affordable for all. This way its benefits an be not only taken by the big forms but the medium and the smaller ones alike.
AI-powered tools such as Headline are examples of AI. This helps you to auto-generate captions and can be used in your blogs and also social media postings. Apart from that it can be also used in landing pages and advertisements with the power of GPT-3 auto generative language model.

2) SMS Marketing

If you are thinking SMS marketing is the things of the past, think again. SMS marketing is going to be one of the important tools for marketer and if you want grow sales of your business and reach to the potential customers. Even in year 2021, you should not overlook the SMS marketing.
We know that it’s one of the oldest medium, but most of the people still checks SMS more frequently as compared to WhatsApp and other messages.
SMS marketing is a powerful medium through which you can reach to your old as well as new customers.

3) User-Generated Content

User-generated content (UGC) is referred to any content that is created by users, appears organically produced, and helps to improve the authenticity and reach of your brand.
UGC or User generated content is the new trend in Digital Marketing. Under this there are generally short videos where users or sometimes pseudo-customers speaks for the products or services to influence prospective customers.
UGC plays a crucial role for customers in making decisions to purchase services or the products.
And the best example for this is TikTok which is highly popular among new generation youths across the world. Though it’s banned in India but there are several alternative source of such video platform where user can create content and share on social media.
The following are the primary aspects through which UGC can help you succeed:

• Desirability

this is the platform where user can create their own content and share into the website. One does not have to be an actor or highly educated English speaking people. They speak in local dialects and also share the experience. This helps in driving the traffic and also content boost the website into Search Rankings.

• Connectivity

just imagines when someone has worn your products and speaks in favor of the products and prospective customers see that. Its impacts a lot. It helps in the long run. This helps in connecting to your products or services or customers.

• Trust

When customers has several options to buy the products or the services, its vey important that how you stand out from other competitors. UGC can help you here. When more and more people speaks in favor of your products the customer trust is built and ultimately you can expect more customers.

If you are a student and want to learn how all these works, you can take Digital Marketing course. Acesoftech Academy is one of the leading Digital Marketing training centers in Kolkata which provides Digital Marketing course in depth.

4) Latest SEO due to new Google updates

Google updates its algorithm time to time. Sometimes the update is so minutes but very important that we don’t care much. But that impacts our business heavily. And this way we lag behind to our competitors.
If you want to be always on top of SERP, you have to be always tentative and always keep a tab on the new updates that Google brings about. And accordingly you have to change into your website and outside as well
The search engine takes help of combination of algorithms and myriad of ranking signals to deliver web pages ranked by relevance on its search engine results pages (SERPs).
Digital Marketing experts say that it’s going to impact heavily and it’s quite radical. Famous internet marketer Dixon Jones thinks that Google will mos probably take a Microsoft-like path with its new SEO changes, which can include free UX tools and better clarity.
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On the other hand, Aleyda Solis, a renowned SEO consultant says Google may follow more sophisticated and dynamic algorithm. She tweeted, integrating intent analysis in keyword research will be important.
From these expert it can be inferred that Digital Marketing and SEO process will be surely and more elusive and interesting as well.

5) Social E-Commerce

You are aware of the E-Commerce but Social E-commerce is new trend where users buy products or services directory from Social channels s rather than the website. And slowing this has been gaining ground among the customers.
Important social media platforms such as Instagram and Facebook have already such platform from where user can directly sell the products on social media only rather than having separate website for that
The best idea is to have both, the website as well as social media selling. In that case user will have both the options. Either it can be bought from social media only or it can be bought from online e-commerce websites.
Social media selling or Social media E-commece is very effective for smaller business or individual who does not have that many resources to create and sell on the websites.

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From above image it can be seen that the trend is already popular in the market.
These platforms have content creators and influencers using Instagram Guides to provide more personalized content to their audience.
Social Media giant, Facebook already had Facebook Marketplace which can be harnessed the potential of this by the sellers to sell their products or services.
Experts say Facebook has planned some major updates for Marketplace to make it more trustable and user-friendly as well.

Summary: In Digital Marketing arena, every year some interesting and new features come and 2021 is not new. But what makes 2020 unique is that it impacted business heavily because of COVID-19.
And in this, Digital Marketing played an important role in shaping the future of marketing strategy which will be seen and implemented in year 2021.
If you have business and do not have time, you can employee expert Digital Marketer. Suhansoftech Pvt Ltd is one of the Best Digital Marketing Agency in Kolkata which can help you in this regard.
If you want to get more know about Digital Marketing, Acesoftech Academy provides Advanced Digital Marketing course in Kolkata and online Digital Marketing as well.