In mid-March, the ranking of many sites dropped down. All the webmasters, search engine optimization professionals began and site owner get panic. The sites start seeing the massive decrease of the ranking and traffic on the website suddenly. The traffic on the websites dropped up to 90%.
The Google community plans to do some new Google algorithm update. Some sort of algorithm update by Google was going on. Google was targeting the low-quality content. They mainly aimed the black-hat SEO tactics.
What Is Google Fred?
The Google Fred was an update to Google’s search ranking algorithms. This update targets the black-hat tactics. The main factor behind this update is to deliver the quality on the internet. Some sites use the aggressive monetization and thing puts the negative impact on the user experience. The Google Fred update affects the content sites with a large number of ads, low-value content. It targets all the dummy sites that have been created for the revenue purpose over the main point to solve the user’s problem.
Digital Marketing company in Kolkata is providing the best service to deliver the quality content and traffic on your website will not drop down.
Why name the Google Fred?
The Google Fred was an unannounced update. It made all the webmasters and SEO panic. The webmaster analytics expert Gary Illyes jokingly named it Fred, so from that day this update is known as Google Fred update. But Google announced the update much later on March 24, 2017 officially.
Which websites were affected the most by Fred?
Google hasn’t officially announced the websites that are affected by the update. But it is noticed that all the websites that primarily focused on the content and are content-driven and feature the aggressive advertising placement to make more monetization instead of the user experience with poor quality are websites that are affected by the update.
The websites that are affected by the update have one of the following things:
- Aggressive monetization
- Thin content
- Mobile problems
- Low-quality content
- UX barriers
- A large number of ads on the webpage
- Aggressive affiliate setups
- Deceptive ads that look like a download button but users are tricked on clicking them
- Websites that put content on all topics to increase the ranking
- Contents with ads or affiliate links
How did it differ from other updates of the past?
The Google Fred update is very different from all other updates. It is very different from all other updates from the Google and it was unnamed update. It doesn’t mean anything except that Google updates that deal with the quality issues. This update is not a particular one. It gets named to the updates that are identified with the quality and influences a few destinations, however, are anonymous.
The update only gets the Fred name as it significantly affected a large number of sites or a certain vertical and SEO professionals want it identified.
What Are the Best Google Fred Update SEO Tactics?
Memorize these Google Quality Rating Guidelines if you want to protect your site from the Google Fred updates. The main thing that Google consider is the quality. The factors that it focuses on while looking for the quality are:
- Explain clearly to whom the website belongs to
- Indicate clearly what the web page is about
- The well maintained and updated page
- The page should be error-free and loads quickly
- Excellent website reputation
How to Google Fred Recovery?
The recovery process from the Fred update is bit tough. If you are SEO expert then you can easily understand the movement of the Google update. Google never mention the thing that is affected. There are much Digital Marketing company in India that provides the best SEO services for better ranking But if you see that your site is affected by the Fred update then you should do the following things:
- Check whether the multiple sites are affected or not
- Scale back the number of ads on your site
- Review the Google Search Quality Rater Guidelines
- Follow the Google Search Quality Rater Guidelines
- Review the placement of ads on your site
- Check the user experience of your site
- Keep updating the site with quality content
- Make it user-friendly
There is no fixed rule for the time that site takes to recover from the Fred update. The faster you address the issues to solve the lesser time it will take to recover. The Digital Marketing Agency in Kolkata is providing the best SEO service that will do all the work under the Google Search Quality Rater Guidelines.
